I’m Alessio. A Marketing Leader with 15+ years scaling brands like Verisure, Britax, and BAT. I combine Nordic structural rigour with Italian commercial agility.
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In a world of "PowerPoint Marketers," I pride myself on staying close to the metal. I don't just allocate the €200k budget; I can still jump into HubSpot, fix the attribution model, or script the creative hook.
My career is defined by Consumer Scale (Verisure, Britax) and Marketplace Dynamics (Carplanner). I operate comfortably at the intersection of Commercial Strategy and Digital Operations.
15+ years of driving revenue growth across B2B, B2C, and Marketplace models.
Britax Led Omnichannel marketing across Northern Europe & Poland. Bridged Sales & Marketing execution.
OOONO
Head of GTM
Led the commercial market entry for Italy. Defined country strategy, Route-to-Market, and distributor partnerships.
Verisure Managed €200k/mo budgets & drove doubled traffic. Bridged Digital & Sales by building a custom App.
Carplanner Built the B2B lead gen engine from scratch for an automotive marketplace. The "Zero to One" journey.